The New Marketing: Social Media, Email and the Art of Storytelling
reveals how storytelling, social media, and email can build authentic brand communities. A must-read for marketers and entrepreneurs.
499EGP
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Discover how the Internet has transformed the world of branding and marketing in The New Marketing, Social Media, Email and the Art of Storytelling. John Sadowsky explains how modern branding is no longer what companies say about themselves but what communities decide it is. Through the power of storytelling, social media, and email, this book reveals practical strategies to build and engage brand communities without requiring massive budgets. Drawing from examples of both global corporations and small businesses, it highlights how storytelling fosters authentic connections, community engagement, and long-term brand success.
Benefits:
Explains how branding has shifted from company-driven messages to community-driven perceptions.
Shows how to leverage storytelling as a powerful marketing and leadership tool.
Offers proven strategies for small businesses to compete with limited resources.
Features insights and endorsements from global marketing leaders like Philip Kotler, Stephen Denning, Seth Kahan, Guy Kawasaki, and Nick Heys.
Provides a step-by-step guide to using social media and email effectively to create lasting conversations with your audience.
Demonstrates the importance of authenticity, dialogue, and engagement in today’s marketing landscape.
Details:
Author: John Sadowsky
Publisher: CreateSpace Independent Publishing Platform
Publication Date: September 10, 2012
Language: English
Print Length: 246 pages
ISBN-10: 1470021528
ISBN-13: 978-1470021528
Item Weight: 9.1 ounces
Dimensions: 5.25 x 0.56 x 8 inches
Unlock the secrets of modern branding and communication in today’s digital-first world. With expert insights, real-world examples, and actionable steps, The New Marketing, Social Media, Email and the Art of Storytelling is the ultimate guide for marketers, entrepreneurs, and leaders who want to create authentic brand communities. Don’t miss the chance to transform your marketing strategy—order now and learn how to use storytelling and digital tools to build lasting connections with your audience.